The design of an applicator addresses two main elements. Firstly, how a user applies the product or system, and secondly the substance that needs to be applied. So from viscous sunscreen that needs just the right spray application for optimal coverage and ease of use or a drug delivery device that provide the right dose at the right time, it’s important to consider the end user and the substance at hand.
The design of the application could make your product the next market leader and our clients have asked us to gather and analyse competitive intelligence and design to accommodate both the needs of the user as well as go beyond market standards.
In such a demanding sector, understanding your competition as well as your user base is vital for success. Intelligence modelling can help to keep your applicator at the front of mind for consumers and create a market leader is a fast-paced environment where every step becomes the forerunner of success.