5 key reasons to use industrial design when developing a product
19 September 2023
Industrial design drives innovation and builds business success. It’s not just about making things look good, but also about making user-friendly competitive products.
Here are five key reasons why you should use industrial design when developing a product:
Identify and solve real-world problems
Industrial designers are skilled in understanding user needs and preferences. They can conduct user research, create user personas, and develop designs prioritising user experience. They can help you define the problem, generate ideas, evaluate alternatives and select the best solution that resonates with your audience.
Nobody wants to use a product which is frustrating to use. Industrial designers have expertise in integrating functionality and aesthetics seamlessly. They work to optimise the product’s form and function, ensuring that it not only performs well but also meets ergonomic, interaction design and human factors standards. This can lead to more efficient and user-friendly products.
Improve aesthetics and appeal
Designers use elements of visual design, such as shape, colour, material and finish to create products that are aesthetically pleasing. A well-designed product can stand out in the market and enhance brand recognition.
Achieve business success and competitive advantage
In today’s competitive market, the design of a product can be a key differentiator. A well-designed product can generate more interest, better reviews, and increased customer loyalty. They can also help you measure and demonstrate the impact and value of your product through user studies.
Industrial designers understand the manufacturing process and can design products with manufacturing efficiency in mind. They can create designs that are easier and more cost-effective to produce, reducing production costs and potentially improving profit margins.
As you can see, industrial design is a powerful tool that can help you create better products and ensure that your product is successful for your target market. We have an in-house design team with extensive experience of designing products for our clients that meet user needs. Get in touch today to find out more.