Could you really cut R&D times by a factor of five?
Senior R&D managers are constantly under pressure to deliver their new innovations to the market. A plan with stage gates is agreed: proof of principle; detailed design; verification; validation; launch in 18 months from now. But it is frequent that five years later, despite everyone’s best efforts, the product still isn’t on the market. A new plan is in place to launch in 18 months from now.
Does this sound familiar? If it does, you are not alone. Executives want to reward those who can cut time to market yet many innovations get stuck in a cycle of insufficient performance, unexpected failures and unacceptable cost. Months turn into years.
At Springboard we employ strategies to reduce these timescales and we repeatedly find that five-year old problems can indeed be overcome in a year. The trick is not to deal with the string of problems more quickly, but to avoid them all together. Keith Turner has written the following series of articles describing some of the most common techniques.
Springboard is a technical consultancy that solves difficult engineering and physics problems in short timescales, helping companies to get successful innovations to market more quickly.